Graphology is the scientific study of handwriting & signature, which aims to reveal personality traits, behaviour & emotional states through handwriting patterns. Signature represents your public ‘image’.

Graphotherapy is a technique that builds on graphology, the study of handwriting analysis, with the aim of changing specific personality traits or behavioral patterns through alterations in handwriting.

It involves evaluating the design elements of a logo such as color, shape, typography & overall composition to understand how they convey brand identity & influence consumer perception.

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